Technical Communicator: The New Branding Person

Last month, I got a chance to read from some of my old books. I am a marketing graduate. So, while I read some random pages from the marketing domain, I could see that the learning matched to technical communication as well. But, how could the lessons on branding teach anything about technical communication? In this post, I try to explore this question to help improve my understanding.

Reduce: To Improve

This post is about progressive reduction, which is what I’ve recently read about. From what I have gleaned, progressive reduction is about those gradual changes (mostly reduction) in the UI elements that relate to your time-lapsed incremental cognition of a product. In other words, progressive reduction is in continuously adapting the UI elements of your product based on the gradual improvement in its usability. Read the full post.