So, as Apple concluded its first big event, a first online event, for 2020, I could not help but think how carefully it designed and integrated everything into that one big thing that matters. This post is a result of that contemplation, and here’s what I’ve found:
Watching the Wrist: Listening Well Enough
As parents, we appreciate if our children listen to us. In fact, as friends, we want the people within our inner circle to do the same. And, as customers, it delights us when the companies we invest our hard-earned monies into be receptive toward our needs.
Amidst the testing times of COVID-19, therefore, it is heartwarming that a major part of the announcement of the new iteration of Apple’s smartwatch was dedicated to fitness and health. It shows us how Apple believes this product can and will play a big role for the company.
Everyone tries to focus on fitness, but we all know how far have the Samsung Health and Google Fit have been able to achieve in comparison to what Apple has managed to do with its Apple Health App alone, not even counting what Apple Watch contributes to it.
Product Integration: Together, Better
Most of the Apple products are brilliant not because they are extravagantly designed or packed with features, but because they are packed with features that you need and want at the same time. I see that the brilliance of their devices is not in making them complex to operate but simple and seamless to use.
When I got my MacBook Pro, I didn’t have to type in my home Wi-Fi password. Because I had logged into the laptop using my Apple credentials, it logged in effortlessly. It was only when the browser opened into my favourite sites that I realized that the laptop had done for me. It were countless such episodes that made me realize what the others had been saying until then: one Apple device can only do so much, but more than one Apple device can do so much more!
With this year’s announcement of the Apple Watch SE, Apple wants us to do just that. We wished our parents and children to have an Apple Watch for them and Apple gave it to us. All those devices work and connect via our iPhones so that either side of the spectrum of age can use it without much fiddling with the technology.
Apple One: Sustainable Income and SIPs
The one thing that everyone wants for their company is a long-term source of income. And that holds true for even Apple. With more new and better products in the market every year, it is important for them to hold on to their customer base for not what they are providing but also how they are providing it.
It is this combination of their Hardware and Software that essentially creates an experience for their customers. With the new Apple One Bundle and the Fitness+ offering, I believe, they have hit the sweet spot. At least, I am sold. I use two of the four services available in India and for an additional sum of a meagre 37 INR per month, I can use two more services. Can you now see the impact it has? I could be a price-sensitive customers, and I understand that. But even those who aren’t will appreciate that Apple has gone a few steps ahead of the compeition, if they had any, with their new range of products, offerings, and software. It is a systematic investment plan where I am sure that my data is safe, privacy is safeguarded, and voice is heard and responded to.
Yes, there was a time when they were imposing us to use their products. But things have changed since then. They are more receptive and responsive. And with their vision for a 100% carbon neutral company by 2030, they are also playing responsibly. This traid of being receptive, responsive, and responsible will, I can safely assume, bring positive results for them.
If that’s their plan, I am in.