Seven Signs of Highly Effective Content

The article is a true work of fiction and derives inspiration – only numerically – from the famous book, Seven Habits of Highly Effective People, by Stephen R Covey. Any coincidence with the living or dead is to be considered, as I said, a coincidence. All the word-characters in this article have their identity intact. So, just as you think it goes, the article is on the seven signs of highly effective content. The effort is to tickle your funny bones; so, please don’t forget to smirk, giggle, laugh, or roll on the floor as you read along, even though you don’t intend to, because I will like it – and better make that look natural.

It is a matter of luck that you get an artistic science, such as Writing, to flow through your blood – looks like I am one of those blessed ones! Writing, as I mentioned, is an art, because nobody writes the same thing in the same words; and science, because it has some rules. Why? Didn’t you know that?

These days, everyone is “wanting” to become a writer, but it is not an easy job to stick to. As I write this article, I come across various articles on the internet that contain a lot of mistakes. Mistakes in all shapes and sizes; some that relate to sentence construction, syntactic, use of words, or punctuation, and others that relate to paragraph formation and general rules of editing and storytelling. Some sentences are weak and small, and the others are bulky and indecipherable. Of course, I do not complaint; I should not. After all, it is an Art! But since it is not an easy job to stick to, as I mentioned, I have decided to go with the stick, and pen-down a few easy tricks for you – I hope the plan sticks (!).

Sign#1: Clarity.

Clarity is important. Love is love. Hate is hate. A love-hate with words is, therefore, dangerous, and can result in your divorce with writing. Be wise; use right words, even if you don’t love them.

Sing#2: Conciseness.

Clearly, I do not want to write long posts that nobody reads. Now, who’s that nobody who reads everything? Perhaps, no one! Write small sentences. Try to convey one thought per sentence. Spread thought across sentences only when needed. For reference, read my previous sentence (clue)!

Sign#3: Correctness.

Avoid using wrong grammar, punctuation, and spellings. Now, I am just saying – As if you would listen! Try to verify words for their meanings and related derivations, because “Words”, are any day mightier. Use right words, correctly.

Sign#4: Coherence.

I would copy what I read in some Web sites; coherence, as they mention, refers to the “overall flow of ideas”. Let your thoughts flow, you too take a plunge if needed, but come out and share the pearls of wisdom (literally?) you brought back to the surface.

Sign#5: Control.

Remember, I am supposed to tickle some funny bones; but, not the bones of the central-idea of this post. Share a laugh, but have sense of time and bring back the readers to the topic whenever you want. And, do it in an artistic way. You are driving the readers through; it’s a journey in which the words sway along, rhythmically, as you move ahead, be read, or emote. While each paragraph tells your reader something that needs to be known, the article should sing the central idea along – again, rhythmically.

Sign#6: Content.

Once genuine, always genuine; the piece of work is only a small part of your learning. So, give it your best, and device it in the right manner. Let it be a reflection of what you have always wanted to tell (that drive to write is important). It is only the story that you weave around the central idea that binds the readers. But, a weak content can only be patched; of course the work is only temporary, and enough for readers raise their brows. Let the content be strong. Do NOT be contented with the content; reinvent, revise, and rephrase, do what you can to bring volume to it.

Sign#7: Check and cross-check.

Writing, as I said, is a science, which has some rules – the rules, which you now know – I can expect you to use; not on me – obviously! Use the rules and run a check to make things tidy and beautiful. Rephrase sentences if required. Verify facts to cross-check, to let words discover felicity and contribution. Just as each word counts, so do moments. Better it is if you invest some more moments in your work, because there always is a chance of improvement (I improved this post at least four times before posting). Read before you send it. And, if possible, take out a print and read aloud. That really helps – by keeping others in distance.

Now that you know the seven secrets, it is time for you to begin your practice. One more thing: Once your content is ready, you can send it across to a friend for a quick-feedback on your bad writing skills! Just as I receive, sometimes!

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