The Ad hoc Content Writer

This month has been really exciting for me at the office. That’s because, from the first day, I played only a technical communicator. But in this month, I added some more feathers to my tech-comm cap – Newsletter and Blogs!

I delivered a big project at the start of this month: Administration, installation, and user guides; a CHM help; and a couple of utility documents. And, all that as the only writer for the project. Another project on the professional timeline, so I thought. But, the company had other plans for me. As I waited for other projects to start, my company gave me this opportunity to take part in the first-of-its-kind project, the company newsletter.

We decided it to be on the online platform, and in only about a couple of weeks, came up with the first draft of the newsletter. It must have been our efforts (and some luck) that we got the draft approved WITHOUT A SINGLE CHANGE. The newsletter is now live, but because it’s for only internal circulation, I cannot share the link with you.

My manager knows that I have a blog and that I contribute a fair amount of time to it. So, he assigned me to work with the content-writing team lead, and come up with blog posts for the company’s online presence. The efforts are to be a part of the company’s India marketing campaign. And, I am excited about this new ad hoc role of a content writer. Of course, I am still pitching in with the usual technical-communication efforts, but putting in efforts into the marketing side of things seems more like re-reading some old pages from my past.

In the coming weeks (or days, perhaps) I’ll share some of the blog posts I wrote for the company’s online presence. I hope you will like reading them. For ease of reference, I will hashtag those posts as #AdHocCW. Do let me know how good I do as the ad hoc content writer. One last thought: It has not been difficult for me to play the roles of technical communicator and content writer. I have always thought that technical communicators can excellently double as content writers; just that now I can say that more confidently.

About Suyog Ketkar

He is a certified technical communicator. He believes that writing continues to be an easy-to-do-but-difficult-to-master job. In his work time, he proudly dons the “enabler” cape. In his non-work time, he dons many hats including one of a super-busy father.
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