Information communication is a cyclical process, much like the usual purchase decisions that you take. So, if we can wear the shoes of our users and understand their requirements, we can write better documents or even project the information-communication more effectively. In this blog post, I try to find those effective checkpoints using the purchase-decision analogy. We will take daily-life examples, such as using mobile applications to searching for “mobile phones” versus searching purposefully for “new Android phones under 10,000.” The analogy lends us some interesting insights that can help us communication information effectively. Let’s explore.
Published by Suyog Ketkar
Suyog Ketkar is a certified technical communicator. In more than a decade of his professional stints, he has been an enabler of information and has helped the readers solve their problems. Though he comes across a lot of discussions that contain information on what and how to write, he thinks writing continues to be an easy-to-do-but-difficult-to-master job. He has spoken at and participated in the STC India annual conferences and conducted sessions on Information Design at the National Institute of Design. In his work time, he proudly dawns the “enabler” cape. In his non-work time, he dawns many hats including one of a super-busy father. Some of his other involvements include writing blogs and stories on WordPress, Quora, and Medium, and a storybook for children and boring people with poetry and his signature, over-the-top analysis of advertisements. View all posts by Suyog Ketkar