Information communication is a cyclical process, much like the usual purchase decisions that you take. So, if we can wear the shoes of our users and understand their requirements, we can write better documents or even project the information-communication more effectively. In this blog post, I try to find those effective checkpoints using the purchase-decision analogy. We will take daily-life examples, such as using mobile applications to searching for “mobile phones” versus searching purposefully for “new Android phones under 10,000.” The analogy lends us some interesting insights that can help us communication information effectively. Let’s explore.