Brand Philosophy

How do I make information-communication effective?

Information communication is a cyclical process, much like the usual purchase decisions that you take. So, if we can wear the shoes of our users and understand their requirements, we can write better documents or even project the information-communication more effectively. In this blog post, I try to find those effective checkpoints using the purchase-decision analogy. We will take daily-life examples, such as using mobile applications to searching for “mobile

Technical Communicator: The New Branding Person

Last month, I got a chance to read from some of my old books. I am a marketing graduate. So, while I read some random pages from the marketing domain, I could see that the learning matched to technical communication as well. But, how could the lessons on branding teach anything about technical communication? In this post, I try to explore this question to help improve my understanding.

Tech Comm and the Glossary of Biz Economics

Premise In the regular classes on Business Economics, during my graduation, I learned about certain concepts that still apply. Two of such concepts, Buyers and Users, are applicable in technical communication to a great extent. Can those concepts lend any insights to us? Do we prepare our documentation considering the buyers or users? Or, do we concentrate on merely describing the features? The discussion follows in this post. Observation The

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