How do I make information-communication effective?

Information communication is a cyclical process, much like the usual purchase decisions that you take. So, if we can wear the shoes of our users and understand their requirements, we can write better documents or even project the information-communication more effectively. In this blog post, I try to find those effective checkpoints using the purchase-decisionContinue reading “How do I make information-communication effective?”

Technical Communicator: The New Branding Person

Last month, I got a chance to read from some of my old books. I am a marketing graduate. So, while I read some random pages from the marketing domain, I could see that the learning matched to technical communication as well. But, how could the lessons on branding teach anything about technical communication? InContinue reading “Technical Communicator: The New Branding Person”

Tech Comm and the Glossary of Biz Economics

Premise In the regular classes on Business Economics, during my graduation, I learned about certain concepts that still apply. Two of such concepts, Buyers and Users, are applicable in technical communication to a great extent. Can those concepts lend any insights to us? Do we prepare our documentation considering the buyers or users? Or, doContinue reading “Tech Comm and the Glossary of Biz Economics”

%d bloggers like this: