Technical Communicator: The New Branding Person

Last month, I got a chance to read from some of my old books. I am a marketing graduate. So, while I read some random pages from the marketing domain, I could see that the learning matched to technical communication as well. But, how could the lessons on branding teach anything about technical communication? In this post, I try to explore this question to help improve my understanding.

About Suyog Ketkar

He is a certified technical communicator. He believes that writing continues to be an easy-to-do-but-difficult-to-master job. In his work time, he proudly dons the “enabler” cape. In his non-work time, he dons many hats including one of a super-busy father.
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