The fact that I am a marketing graduate has had a considerable impact on the way I handle product documentation. I largely take things from the user’s perspective: Unlike the way a technical grad would handle documentation, I mostly like seeing it from the eyes of a marketer. While I was recently busy answering the “what’s-in-it-for-me” question (during the product documentation for an upcoming release), I stumbled upon this strange similarity between my education and my profession. Click here for the full post.
Published by Suyog Ketkar
Suyog Ketkar is a certified technical communicator. In more than a decade of his professional stints, he has been an enabler of information and has helped the readers solve their problems. Though he comes across a lot of discussions that contain information on what and how to write, he thinks writing continues to be an easy-to-do-but-difficult-to-master job. He has spoken at and participated in the STC India annual conferences and conducted sessions on Information Design at the National Institute of Design. In his work time, he proudly dawns the “enabler” cape. In his non-work time, he dawns many hats including one of a super-busy father. Some of his other involvements include writing blogs and stories on WordPress, Quora, and Medium, and a storybook for children and boring people with poetry and his signature, over-the-top analysis of advertisements. View all posts by Suyog Ketkar