Lessons on Branding and Growth

Day 2, Lesson 2


I know it is technically day three, but the tasks of day two took time. And, I must say that though on paper I might not have moved a mile, I have covered a long distance to see the blog from the visitor’s eyes.

I’m told that I must look into the finer elements, such as the theme, fonts, and widgets. As a technical communicator, I do look into these things even in my daily work chores. So, I am beginning to see and hold the common threads.

Last week, I tweaked a few things on my site. I can see from the response so far that the changes have paid well — no, not in monetary terms. I can see a positive response, already, because people are beginning to scroll through pages and read even those posts that previously remained untouched. The site is now more searchable, navigable, and simple. But, not all bells and whistles, so to say, are gone.

Like they mentioned, I cannot cover everything in one day. I agree. No one can become a master in one day. Not even masters became who they are, overnight. So, I am determined to refine the content and appearance of the site. And, I look forward to a welcoming response from all of you.

Happy writing.

About Suyog Ketkar

He is a certified technical communicator. In more than a decade of professional stints, he has been an enabler of information and has helped readers solve their problems. Though he comes across a lot of discussions that contain information on what and how to write, he thinks writing continues to be an easy-to-do-but-difficult-to-master job. He has spoken at and participated in the STC India Annual Conferences and conducted presentations and sessions on writing. In his work time, he proudly dawns the “enabler” cape. In his non-work time, he dawns many hats including one of a super-busy father. Some of his other involvements include writing blogs and stories on WordPress, Quora, and Medium, and a storybook for children and boring people with poetry and his signature, over-the-top analysis of advertisements.
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