Lessons on Branding and Growth

Day 3, 4, and 5 Lessons Combined


The customer is the king. No. The customer is your friend. Well, almost. The customer is where it all begins AND ends. Now that’s correct. The technical communicator in me is smiling.

The learnings in the lessons 3, 4, and 5 are straightforward: listen to the customer. The simple question is how do I do that. This post helps me find the answers I am looking for.

I’ve been writing for quite some time. I know that some of my posts in the past were more like a commentary on what I had read. But aren’t opinions just that? Though mostly unknowingly, I was also listening to the customer (reader, in this case) – most of us do. And, the figures justify that. I have increased the site views by as much as 15 times in the last four years.

So, what am I doing correct to make this site a nice place for you to visit?

Most of my top-read posts are either related to technical communication or poetry. I do get feedback on the fiction/nonfiction I write, but we will talk about it in a moment.

I’ve observed that my readers prefer something that is either too short (for a quick read) or that’s truly explained at length. Those who like to read poetry have interest in the interpretative style of writing. The rule is simple for me: answer some of their questions and raise a few of your own. Walking this thin line of suspense and certainty is definitely not easy, but well rewarding.

Those who wish to read the lengthier prose, wish it to be broken into subheadings and highlighted text. This brings me back to my technical-communication principles of creating content that’s comprehensive AND comprehensible.

The creative prose has been in the recent past received quite an accolade. But, I believe that’s because my writing is connected to the root. Readers look for originality and simplicity.

I’ve also written on well-searched (on the Internet) and well-researched topics, such as photography. Such topical writing is not simple. At least not for me because I am not an expert photographer. But, as long as I can make sense for the readers, they continue to stay with me.

In a nutshell, I am writing more of what sells the most from my site. I am giving the readers something that they wish to read about. The layout of the site is simple to navigate through. That, on my part, is a clean combination of responsive content and design.

A lot of that writing is born from experience; the experience of, for example, staying behind the camera to bring out something that’s ready and reference worthy. The idea is simple: my readers’ time is limited; I better not waste it. You might have read some worthy archives I shared recently, now haven’t you? Let me know which ones.

I am curious to listen to you – the reader – for everything begins and ends with you.

About Suyog Ketkar

He is a certified technical communicator. He believes that writing continues to be an easy-to-do-but-difficult-to-master job. In his work time, he proudly dons the “enabler” cape. In his non-work time, he dons many hats including one of a super-busy father.
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