Lessons on Branding and Growth

Day 3, 4, and 5 Lessons Combined


The customer is the king. No. The customer is your friend. Well, almost. The customer is where it all begins AND ends. Now that’s correct. The technical communicator in me is smiling.

The learnings in the lessons 3, 4, and 5 are straightforward: listen to the customer. The simple question is how do I do that. This post helps me find the answers I am looking for.

I’ve been writing for quite some time. I know that some of my posts in the past were more like a commentary on what I had read. But aren’t opinions just that? Though mostly unknowingly, I was also listening to the customer (reader, in this case) – most of us do. And, the figures justify that. I have increased the site views by as much as 15 times in the last four years.

So, what am I doing correct to make this site a nice place for you to visit?

Most of my top-read posts are either related to technical communication or poetry. I do get feedback on the fiction/nonfiction I write, but we will talk about it in a moment.

I’ve observed that my readers prefer something that is either too short (for a quick read) or that’s truly explained at length. Those who like to read poetry have interest in the interpretative style of writing. The rule is simple for me: answer some of their questions and raise a few of your own. Walking this thin line of suspense and certainty is definitely not easy, but well rewarding.

Those who wish to read the lengthier prose, wish it to be broken into subheadings and highlighted text. This brings me back to my technical-communication principles of creating content that’s comprehensive AND comprehensible.

The creative prose has been in the recent past received quite an accolade. But, I believe that’s because my writing is connected to the root. Readers look for originality and simplicity.

I’ve also written on well-searched (on the Internet) and well-researched topics, such as photography. Such topical writing is not simple. At least not for me because I am not an expert photographer. But, as long as I can make sense for the readers, they continue to stay with me.

In a nutshell, I am writing more of what sells the most from my site. I am giving the readers something that they wish to read about. The layout of the site is simple to navigate through. That, on my part, is a clean combination of responsive content and design.

A lot of that writing is born from experience; the experience of, for example, staying behind the camera to bring out something that’s ready and reference worthy. The idea is simple: my readers’ time is limited; I better not waste it. You might have read some worthy archives I shared recently, now haven’t you? Let me know which ones.

I am curious to listen to you – the reader – for everything begins and ends with you.

Posted in Writing, in general | Tagged , , , , , | Leave a comment

Lessons on Branding and Growth

Day 2, Lesson 2


I know it is technically day three, but the tasks of day two took time. And, I must say that though on paper I might not have moved a mile, I have covered a long distance to see the blog from the visitor’s eyes.

I’m told that I must look into the finer elements, such as the theme, fonts, and widgets. As a technical communicator, I do look into these things even in my daily work chores. So, I am beginning to see and hold the common threads.

Last week, I tweaked a few things on my site. I can see from the response so far that the changes have paid well — no, not in monetary terms. I can see a positive response, already, because people are beginning to scroll through pages and read even those posts that previously remained untouched. The site is now more searchable, navigable, and simple. But, not all bells and whistles, so to say, are gone.

Like they mentioned, I cannot cover everything in one day. I agree. No one can become a master in one day. Not even masters became who they are, overnight. So, I am determined to refine the content and appearance of the site. And, I look forward to a welcoming response from all of you.

Happy writing.

Posted in Writing, in general | Tagged , , , , , , | Leave a comment

Lessons on Branding and Growth

Day 1, Lesson 1


I’ve been blogging for quite some time now. And, someone prompted me to teach blogging or how to go about this whole process of blogging. I don’t know if I can teach (I know I am far from teaching anything of that sort, as of now). So, I turned to WordPress to teach it to me first. Hence this post.

In the next ten days, I will continue to explore and learn something about WordPress. Hopefully, I will get to translate my thoughts into words and share those with you in that period. Here goes my first attempt:

Q. Why do I blog?

I guess I need a place to scribble down my thoughts. But, more importantly, my blog (now my website) is a medium for me to share my thoughts with you. All of you. If I could envision this whole experience as a gearbox, you would be the most critical cog in it. I do it for you. I share because I care. I share because I wish there would be someone out there waiting to read my words and (in some corner of their hearts) feel that I could read their thoughts and wishes. Going forward, I might monetize my blog (site). But, that is a discussion for some other day. Take care.

#bloggingbranding

Posted in Writing, in general | Tagged , , , , | 2 Comments

The ‘If’ for the Else

If it were all sour but you,
For the world to see your might.
If they be all wrong but you,
For them to see you right.
If none believed but you,
For them to learn assurance.
If there remained no hope but you,
For them to experience perseverance.

If they all be naysayers but you,
To define boys different from men.
If they all were doom seekers but you,
To make the world your den.
If they could speak up for themselves, much like you,
To earn that feat of strength.
If they could be forgiving all mistakes, much like you,
To enable you to set a trend.

If they could keep their word like you,
For them to weigh the matter.
If they could make it look like you,
For them to keep from jabber.
If they be the one who be you,
To bring about the uniformity of change.
If they could lead like you,
To be what they see as the change.

If they could walk your path,
For you are amongst the chosen few.
They must do the needed,
To keep things tight until the last,
And do what’s long been due.
If you are what I say,
Make them keep from the nay,
Help them, too, walk that winning way.

Posted in Poetry | Tagged , , , , | Leave a comment

A Cure Within

With a depressed soul
Enjoying the indifference of nothing;
The repressed feelings spurted;
And an inconsolable self – laid silent,
I rode the turbulent tides within.

Milestones guiding to hell,
A clueless tread to an unexplored trail,
Each turn bringing to self,
And no one, but myself to help.

Priced for being good, this tiny self did fear,
A cost that was way more than I could bear.
A bright silhouette before a dark light;
The world reversed, summoning a mental fight.

Hopeful yet bleak, pronounced yet meek,
I lay blank, dead, straight.
With the heart that burnt through the night,
I lay as a pyre to purge my conscience.

If adversities defined what I was,
Incessantly, true enough.
I chose to redefine myself,
All for a good cause.

© Suyog Ketkar

Posted in Poetry | Tagged , , | Leave a comment

A Thought, I am.

With a heart brimming with sunshine,
An oath that’s full of belief,
A cup full of coffee and relief
I am all set to shine.

With answers to questions,
With purpose to assumptions,
From your thoughts to mine.
I am all set to shine.

Between wise and their wisdom,
From the words of the kingdom,
From a whole lot to a few some.
I am all set to shine.
In days and in nights,

Amongst the naive and the wise,
I belong to everyone, everyone’s mine.
Thought I am.
I am all set to shine.

Posted in Poetry, Writing, in general | Tagged , , , | 4 Comments